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Capture Plan
A capture plan is intended to ensure your potential customer is given every opportunity to prefer you over a competitor in advance of proposals being submitted. Capture planning is linked into your overall business planning. Different companies interpret capture planning in varying ways and the definition given here should not be taken to be…well, as definitive.
Capture planning is interchangeable with other sales related processes, such as, business development, account planning or sales budgeting and if determined to be a separate endeavour, then it links into all disciplines.
Well thought through capture planning can result in (amongst other things):
- Greater efficiencies in the bid management and development phase
- Better informed bid/no bid decisions
- More collaborative bid teams with clear objectives and working in concert
- Better developed empathy with the customer
Bid Pursuit
Bid Pursuit is the process followed to win a specific opportunity and, like the definition of Bid Capture, can be (and often is) described fluidly by different organisations. For our purposes here, we will say that the pursuit element of winning bids is the entire process from initial opportunity identification through to award.
Pursuit plans include elements such as:
- The bid/no bid process
- Opportunity risk analysis
- Commercial modelling
- Solution design and delivery planning
- Customer research
- Defining innovation
- Identifying and appointing bid team personnel and SMEs
- Storyboarding and win themes
- Bid Value Matrix completion
- Compliance analysis
- Evidence collation
In essence, everything you need to do to create a winning bid project plan.
BID Training
Be a better bid writer quickly
We train bid people across the UK & Europe, Asia and the US. Our Bid Academy provides a comprehensive range of bid training products available as open courses or bespoke workshops for corporate training programmes.
Please click on the link below to be taken to our training pages.
Interim expertise
A team to help you win
We support many companies of all sizes to write their bids.
Bid writers, graphics and media experts, editors, proofreaders and reviewers are all readily available. We also have a team of professional bid managers and directors who will work with you to build your winning strategy.
Please click on the link below to be taken to our interim support services.
Permanent Recruitment
Finding exactly the right person tor you
Our permanent recruitment division will find exactly the right person for your bid team. We only recruit bid people, so we know exactly who we are looking for.
You give us the brief and we will find the right person to fit your business, your team and your culture.
Please click on the link below to be taken to our recruitment services
Bid media services
DIGITAL BIDS, FILM AND GRAPHIC STRATEGIES
Our media division delivers innovative and compelling graphic designs, digital bids, and films for your proposals.
All our media specialists have a background in bids so they understand how to link media to compelling win themes. If you would like to learn more about innovation in 21st century bidding, please follow the link below.